The Making of a Documentary
The documentary, which has been five years in the making, is a labor of love for Norman Harris. Harris, a renowned expert in vintage guitars, has spent years collecting and restoring some of the rarest and most valuable guitars in the world.
The store has also been a popular spot for local musicians to practice and perform.
The History of Norman’s Rare Guitars
Norman’s Rare Guitars has been a staple in the music industry for over 45 years. The store was founded by Norman Seeley in 1975, and it has been a go-to destination for musicians seeking rare and unique instruments.
Early Years
In the early days, Norman’s Rare Guitars was a small, family-owned business. Norman Seeley, the founder, was a passionate musician and music enthusiast. He spent countless hours scouring the country for rare and unusual guitars, often traveling to auctions and estate sales to find the perfect instruments. Some of the rarest guitars in Norman’s collection include: + A 1962 Gibson Les Paul Standard + A 1959 Fender Stratocaster + A 1965 Fender Telecaster
The Store’s Popularity
Over the years, Norman’s Rare Guitars has become a popular spot for musicians to practice and perform.
The Rise of Norm Bonamassa’s YouTube Channel
Norm Bonamassa’s YouTube channel has experienced tremendous growth in recent years, with over 600,000 subscribers tuning in to watch his guitar playing and music-related content. The channel’s popularity can be attributed to its unique blend of guitar demonstrations, rare instrument showcases, and collaborations with renowned musicians.
The Weight of Legacy
Norm’s family has been a part of the retail industry for generations, with his father’s store being a staple in the community for decades. However, as the years went by, Norm began to feel the weight of legacy. He struggled to let go of the business, despite the changing times and the need for modernization.
The Emotional Toll
Sarah Edwards, Norm’s daughter, shares her personal experiences in a recent documentary, revealing the challenges she faced in convincing her father to hang up his store. She candidly admits that his sense of self-worth is deeply tied to the business. This emotional toll is not just limited to Sarah; it’s a common phenomenon among family members who are part of a legacy business. The pressure to maintain the family name and reputation
The Challenges of Modernization
As the retail industry continues to evolve, Norm’s store is struggling to keep up.